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Tedial's New SMARTLIVE Marries AI to MAMs for Elevated Storytelling and Increased Fan Engagement in Sports Production
Vegas, NV – April 9, 2018 -- -- Tedial, the leading independent MAM
technology solutions specialist, is launching SMARTLIVE, a cutting-edge
live sport solution and major revolution in sports production at NAB
2018. The unique development marries Artificial Intelligence (AI) to an
innovative metadata engine to bring the back office and archives closer
to live than ever before. This tight integration supports an increased
number of highlights, during or after an event, and allows a specific
story to be delivered to a targeted audience via multiple platforms
including Social Media, increasing the potential for significant growth
in fan engagement. SMARTLIVE is being demonstrated in Booth N 1420. An Entire Season – Prepared in Advance!
SMARTLIVE simplifies event preparation by capturing team, event and
statistical data and automatically building an event inside its
metadata engine. Simultaneously, SMARTLIVE automatically creates the
corresponding log sheets, player grids and the video feed capture
schedule for the event. All these preparations are linked and
organized in collections, so an entire season of sports events can be
prepared automatically in advance. Agnostic to any sports and to any
data providers, SMARTLIVE’s powerful metadata engine can be easily
configured to create an automatic metadata ingest process and address
demanding and complex sport workflows.
SMARTLIVE directly connects content to Artificial Intelligence engines:
video and audio recognition can be leveraged to generate locator data
and annotate live media proxies across multiple camera or venue inputs.
During events, all event data from the PAM is ingested in its native
format, automatically augmenting the proxy logs, and the system can be
configured to automatically create clips based on actions, keywords or
logged occurrences. Once created, these highlights can be automatically
published to social media, or passed to workflows that enhance the
director’s program and the broadcast. Automatic highlights can be of a
single event, a particular star player, or an entire season!
SMARTLIVE dramatically increases the utility of the MAM GUI interface,
bringing the MAM much closer to LIVE production than ever before. It is
100% compatible with PAM providers such as SAM or EVS which makes it
the perfect tool to orchestrate all business processes on top of an
existing PAM, including the use of historical archives in live
production. It can then manage the media life-cycle or media movements
between different sites.
Not only does SMARTLIVE bring historical archives into PAM logs live in
the format the PAM can immediately use, it also fundamentally reduces
production preparation time, and allows Broadcasters, Rights holders,
Clubs and Federations to significantly increase the number of
highlights created during or after a sport event with less staff thanks
to its automatic highlight engine and AI integration. More content
published means more revenues.
At NAB, Tedial is showing SMARTLIVE automatic highlight creation,
integrations with AI engines, the speech to text integration annotating
the incoming live media with technology partner Speechmatics, and the
automated publish feature with technology partner TELLYO.
About Tedial 18 years of technology leadership Tedial is a leading
provider of Media and Content Management solutions designed to maximize
business efficiency and profitability. Its multi award-winning Media IT
platform, Tedial Evolution, provides global media companies and
broadcasters next-generation MAM and business driven media workflow.
Tedial supplies the world’s only fully end-to-end IMF compliant MAM
solution, marrying media preparation and logistics into a complete
supply chain, and a single workflow “Version Factory” that delivers
thousands of media version from a single asset. For 2018 Tedial
innovations includes a Sports event tool that supports and extends
production systems from industry leading vendors. Tedial Evolution is
designed to reinforce a collaborative working environment and drive
workflows for linear, VOD/OTT and live event services. Tedial is global
company with consistently, successfully delivered large and complex
MAM/Content Management systems. US Tedial contact:Jay
645-5300 x 602 US PR Contact:Harriet DienerDesert
+1-914-263-0613 International PR Contact:Kate FordJump
+44 (0)1932 240001