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12 December, 2016 - The number of SVOD [subscription video on
demand] homes is forecast to reach 428 million across 200
countries by 2021, up from 177 million in 2015 and an expected 248
million by end-2016. The total will grow by 70 million in 2016
alone, according to the Global SVOD Forecasts report.
Murray, Principal Analyst at Digital TV Research, said: “North
America supplies most of these subscribers at present, but Asia
Pacific will become the top region by 2019. This comes despite
Netflix being unlikely to secure direct access in China and only
making a limited impact in other major population centers such as
India and Indonesia. There are some large SVOD platforms in Asia
Pacific that have been active for some time, especially via mobile
The US (127 million subscribers by 2021) will remain the SVOD market
leader by some distance, although China (74 million in 2021 – up by 34
million on 2016) will record strong growth to close the gap.
The report forecasts that Netflix will have almost 118 million paying
subs by 2021 – or 27.5% of the global total. Although the number of
international subscribers will overtake its US ones in 2018, the US
will still contribute 44% of its subs by 2021.
revenues for Netflix will double from $6.37 billion in 2015 to $13.14
billion in 2021. Despite growth elsewhere, North America will still
contribute 52% of its total in 2021.
Murray continued: “We
estimate that Netflix has distribution partnerships with 79 pay TV,
telco or mobile operators across 44 countries. These partnerships
include multinational deals with Liberty Global, Millicom/Tigo and
Global SVOD revenues will reach $32.18 billion in 2021; 18 times
the $1.74 billion recorded in 2010 and up by $20 billion on the
$12.20 billion recorded in 2015. Revenues will grow by $5 billion
in 2016 alone to take the total to $17.46 billion.
more information on the global SVOD forecasts report, please
contact Simon Murray Digital TV Research. Tel +44.20.8248.5051 -